Saturday, March 29, 2014

Internet Journalism Class Blog (Non-MMA related): Journalism and Tech Relationship Creates New Form of Media

By Ivan Huang
Photo provided by culturemilk.com

A former editor at Wired and founder of a startup named Contextly, Ryan Singel, was a former Journalism student at the City College of San Francisco.

Singel came back to his former school to our internet journalism course at City College's Mission Campus on March 25 to talk about various topics relating to our course.

Singel's startup, Contextly is an "Editorial tools company" which helps writers and bloggers find links easier when writing on the web and creates a sidebar that links to other related stories. His startup is just one of many tech startups that relate to journalism.

According to TechCrunch, with Contextly, he said his goal is to “make tools for journalists actually designed by journalists, rather than marketers or advertisers or techie guys that don’t actually get how journalism works.”
Photo taken from TechCrunch.com

The development of gathering and transmitting news, known as Journalism, is important to today's society because it helps inform the ever growing population of this earth.

With print being the primary medium for journalists since the 1700's according to Shannon E. Martin and David A. Copeland, authors of the book "The Function of Newspapers in Society: A Global Perspective", Journalism on the internet is something that is new, and is still in its infant stages.

Journalism's Digital Transition


The older folks may not like it, but the transition from print to digital is inevitable.

Singel talked about how journalism is changing and how there are many different ways of writing now, whether it be a news, opinion or a feature story.

"There are lots of ways to write now." Singel said.

Singel mentioned sites that are gaining massive popularity like Buzzfeed, a site that offers serious news and entertaining quizzes and lists, and Reddit, a social networking and news site where registered members can share content within each "subreddit", where content entries are organized by areas of interest.

"Who doesn't like to take the Buzzfeed quizzes?" Singel said.

All of these sites utilize the power of the internet and technology, to display a new form of journalism, which is internet journalism.

Including but not limited to displaying videos, images and writing all together, to provide a whole different experience that humans have not experienced before, the marriage between journalism and tech seems to be a match made in heaven.

Even the emergence of a sports news based app and site named Bleacher Report (although our instructor Jon Rochmis despises the site due to its Fanboy-ism) is an example of this relationship between journalism and tech.

The Bleacher Report App allows fans to follow "streams" which are topics, sports, or specific sports teams by creating a separate tab for each topic.

No Shift in Revenue, Yet


As of right now, media in the form of print is not dead, some say the revenue aspect of print is as strong as ever. 

Chart provided by neimanlab.org
Still today, ad revenue for a print publication reels in more profit than advertising online.

But looking at how the tech industry has been making headlines as of late, especially in San Francisco, only time will tell how many ad agencies are willing to spend their dollars advertising on print publications rather than online.

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